Privacy Policy

This Privacy Policy describes how Primal Ice (“Primal,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from primalice.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means any user of the Services, whether as a customer, website visitor, or other individual whose information we collect under this Policy.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or to meet legal or regulatory requirements. We will post any revised Privacy Policy on the Site, update the “Last updated” date, and take any steps required by law.

How We Collect and Use Your Personal Information

To deliver the Services, Primal collects and has collected personal information about you over the past 12 months from various sources. The information we collect and how we use it depends on how you interact with us.

In addition to the specific uses described below, we may use your information to communicate with you, operate and improve our Services, meet legal obligations, enforce our terms, and protect the rights and safety of Primal, our users, or others.

What Personal Information We Collect

The types of personal information we collect depend on how you engage with the Site and Services. This includes:

  • Information you provide directly:

    • Name, address, phone number, email

    • Order details, billing and shipping addresses, payment confirmations

    • Account details (username, password, security questions)

    • Shopping activity (items viewed, cart contents, wishlist)

    • Customer support communications

  • Information we collect automatically:
     Using cookies and similar technologies, we gather data about your interactions, including device type, browser, IP address, and usage patterns.

  • Information from third parties:
     We may collect data from vendors and service providers (e.g., Shopify, payment processors) to process payments, fulfill orders, or analyze site activity.

How We Use Your Personal Information

  • Provide products and services: Process payments, fulfill orders, arrange shipping, manage your account, and handle returns or reviews.

  • Marketing and promotions: Send offers and updates via email, SMS, or mail, and show you tailored ads.

  • Security and fraud prevention: Detect and address unauthorized or harmful activity.

  • Customer support: Assist you with inquiries or issues and improve the Primal experience.

Cookies

Like many websites, Primal uses cookies. These help operate and improve the Site, remember your preferences, and analyze interactions. For more on Shopify-related cookies, visit Shopify Cookie Policy.

Most browsers allow you to adjust cookie settings, but blocking cookies may impact site performance or functionality.

How We Share Your Information

We may share personal information with:

  • Service providers (e.g., IT, payments, shipping, analytics)

  • Business and marketing partners, such as Shopify

  • Affiliates within the Primal corporate group

  • Legal authorities, if required, or as part of business transfers (e.g., mergers)

We do not sell or share sensitive personal information to infer characteristics about you.

User-Generated Content

If you submit reviews or other content to public areas of the Services, it may be visible to others. Primal is not responsible for how third parties use or share that information.

Third-Party Links

Our Site may link to third-party sites. We are not responsible for their privacy practices or content, and we encourage you to review their policies.

Children’s Data

Primal’s Services are not intended for children, and we do not knowingly collect data from individuals under 16. If you believe we have, please contact us to request removal.

Security and Data Retention

While we use reasonable measures to protect your data, no system is 100% secure. Avoid sending sensitive information through unsecured channels.

We retain personal information only as long as needed for account management, service delivery, legal obligations, or dispute resolution.

Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access, correct, or delete your data

  • Receive a copy or request transfer (portability)

  • Restrict or withdraw consent for processing

  • Opt out of promotional emails (non-promotional messages will still be sent)

You can exercise these rights via the contact details below. We may need to verify your identity before responding.

Complaints

If you have concerns about our data practices, please contact us. If unresolved, you may have the right to escalate your complaint to a data protection authority.

International Users

Your data may be processed outside your country, including in the United States, by Primal staff or third-party providers. Where applicable, we use approved transfer mechanisms (like Standard Contractual Clauses) for cross-border data transfers.

Contact Us

For any questions or to exercise your privacy rights, please email us at support@primalice.com or use the Contact Us page on our website.