Commercial-Grade Build
Australia-Wide Delivery
Custom Options Available
2-4 year limited warranty
Commercial-Grade Build
Australia-Wide Delivery
Custom Options Available
2-4 year limited warranty
Primal Ice Trusted by
Why Businesses Are Investing in Ice Baths
Cold plunges are essential for gyms and wellness centers aiming to attract premium clients and enhance retention.
72%
of gym owners say adding recovery amenities increases membership retention
40%
average revenue growth in facilities offering cold therapy add-ons
92%
of members report higher satisfaction when recovery tools are available
40%
average revenue growth in facilities offering cold therapy add-ons
Contact us
Are you already one of our valued customers, or are you just joining us?
More questions?
Call us to speak with a Primal Ice representative.
Email: Sales@primalice.com
Call Sales: +61 0415248204
Please note: Our phone support hours are Monday to Friday 9AM - 6PM and 10AM - 4PM on Saturdays.
Trusted by the worlds top athletes
Used by professionals to recover faster and perform better.
Will Ashcroft
Professional Football Athlete
Nasiah Wanganeen-Milera
Professional Football Athlete
Ken Rideout
Endurance Athlete
Jack Della Maddalena
UFC Fighter
Simple, effective, and built to last.
David P.
Primal Ice member
Izak Rankine
Professional Football Athlete
Who We Work With Primal Benefits
From fitness studios to luxury spas, Primal Ice is redefining recovery experiences for businesses worldwide.
Hotels & Resorts
Create unforgettable guest experiences with premium cold plunges built for luxury.
Fitness Centers & Gyms
From boutique gyms to recovery studios, our systems deliver reliability and style.
Yoga & Wellness Studios
Add cold therapy to your offerings to deepen recovery and elevate wellness sessions.
Sports Teams & Training Facilities
Support athletes' recovery and performance with professional-grade plunge systems.
Corporate & Wellness Events
Engage and energize teams through shared cold plunge experiences that inspire wellness.
Universities & Rehab Facilities
Offer students and patients effective recovery options based on solid science.
Delivering Across Australia
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Frequently Asked Question
01 What sets us apart?
We build the most reliable, high-performance ice baths on the market.
Why? Primal Ice was born out of necessity.
In 2021, we experienced the performance benefits of cold exposure firsthand when our founder installed his first water chiller. It instantly became a non-negotiable part of our daily routine.
The problem? Every unit we tried—cheap or top-of-the-line—kept breaking. (Still true in today’s market.)
So we partnered with world-class engineers to build complete systems optimized for performance, reliability, and functionality.
From day one, we’ve only sold what we’d use ourselves—and our standards are high. Before launching any product, we spend months obsessing over every detail until it’s flawless. Only then do we offer it to our customers.
This isn’t about chasing a trend—cold exposure is an undeniable primer.
Every staff member starts the day with an ice bath. Nothing is separate. High performance is non-negotiable.
Today, over 30,000 people across Australia and the USA use Primal Ice—including some of the world’s top athletes.
02 2-Year Warranty. Lifetime Support?
We back our gear with a full 2-year warranty—and it doesn’t stop there.
With lifetime support, if anything goes wrong, we’ve got your back.
Our service centres in Sydney and Adelaide, plus a nationwide repair network, ensure fast, hassle-free help—repairs, replacements, or anything in between.
Support is available 7 days a week via email, phone, or FaceTime.
When you buy from us, you’re not just buying a product. You’re investing in a performance tool—and we stand behind it 100%.
03 Is the Ice Bath & Chiller Waterproof?
Yes—our ice baths and chillers are IPX4 or IPX5 rated, engineered to be water- and weather-resistant.
Standard precautions should still be taken with any exposed electrical components. We recommend covering your chiller in extreme weather.
04 How much does it cost to run?
Our chillers are the most powerful, reliable, and efficient on the market.
Average cost: Around $0.50/day, based on hitting the lowest temp.
Daily cooling time:
- XPRO: 8–12 hours
- PERFORMANCE: 3–4 hours
- ICE: 2–4 hours
All models feature mobile app control - activate only when needed to cut power use.
Once your set temperature is hit, the system shifts to standby and only reactivates when it drifts ±2°C (4°F).
We use the highest-density insulation for all our baths. Reducing the load on the chiller, keeping your water cold and your power bill low.
05 How often do I change the filters?
The internal filter simply needs a weekly rinse—no replacement required. The 20-micron external filter (included with the Performance chiller, optional for XPRO) should be replaced every 4–8 weeks, depending on usage.
06 Which chiller is right for me?
XPRO Chiller
A supercharged 0.3 hp unit that outperforms our old 0.6 hp after R&D to optimize watt output and efficient flow rate.
Cold-only. Reliable. Solid entry-level option.
- Time to lowest temp: 8–12 hours
- Best run on maintenance mode: once target temp is hit, it idles within ±2°C (4°F), then restarts—just like a fridge.
Performance Chiller
1 hp. For those who want faster cooling and heating.
- Time to lowest or max temp: 3–4 hours
- 3-stage filtration system with ozone—built for high performers.
ICE Chiller
2 hp. Our flagship. Fastest cooling to 0°C (32°F), heating to 45°C (113°F).
- 4-stage filtration with ozone
- Built through rigorous R&D to be the most powerful, efficient, and reliable chiller on the market.