🔥 Boxing Day sale 🔥
![](https://primalice.com/cdn/shop/files/Screenshot_2024-01-29_113907_520x.png?v=1755193743")
Elevate your wellness business with Primal
Blending cutting-edge tech with maximum performance, Primal Ice Bath system takes your business to a new level.
Trusted by
72%
of gym owners say adding recovery amenities increases membership retention
40%
average revenue growth in facilities offering cold therapy add-ons
92%
of members report higher satisfaction when recovery tools are available
40%
average revenue growth in facilities offering cold therapy add-ons
Questions?
Call us to speak with a Primal Ice representative.
Email: Sales@primalice.com
Call Sales: +61 467587448
Please note: Our phone support hours are Monday to Friday 9AM - 6PM and 10AM - 4PM on Saturdays.
Hotels & Resorts
Create unforgettable guest experiences with premium cold plunges built for luxury.
Fitness Centers & Gyms
From boutique gyms to recovery studios, our systems deliver reliability and style.
Yoga & Wellness Studios
Add cold therapy to your offerings to deepen recovery and elevate wellness sessions.
Sports Teams & Training Facilities
Support athletes’ recovery and performance with professional-grade plunge systems.
Corporate & Wellness Events
Engage and energize teams through shared cold plunge experiences that inspire wellness.
Universities & Rehab Facilities
Offer students and patients effective recovery options based on solid science.
Delivering Across Australia
What commercial products does Primal offer?
Primal supplies commercial-grade ice baths, chillers, portable tubs, and full sauna + cold-plunge bundles suitable for gyms, wellness studios, spas, hotels, and recovery centers.
Are Primal systems durable enough for daily multi-user environments?
Yes. All tubs and chillers are built with reinforced materials and continuous-run capability, making them ideal for frequent use in commercial facilities.
How easy is the installation for businesses?
Most units plug into a standard power outlet and require no fixed plumbing. Setup is simple, allowing facilities to add cold-therapy services without major renovations.
How is water kept clean and hygienic?
Systems include built-in filtration and ozone sanitation, reducing manual cleaning and ensuring safe water for multiple daily clients.
Can the equipment be used indoors and outdoors?
Yes. Primal tubs, chillers, and sauna bundles are designed for both indoor rooms and outdoor wellness areas, depending on space and preference.
What types of businesses benefit from Primal equipment?
Gyms, studios, spas, sports clubs, physiotherapy clinics, retreats, hotels, and corporate wellness centers use Primal solutions to offer recovery and contrast-therapy services.
What support and scalability options are available?
Primal provides commercial warranties, lifetime support, and flexible growth options—businesses can start with one tub and expand to multiple units or full sauna bundles.
What ROI can businesses expect from offering cold or contrast therapy?
Cold-plunge and sauna-contrast services attract new clients, increase session-based revenue, boost membership value, and improve customer retention with minimal ongoing maintenance.
- Choosing a selection results in a full page refresh.